#TakeTwo



#TakeTwo


TAKE TWO´S VISION & MISSION: 

TO CREATE A GENDER EQUAL MEDIA INDUSTRY

 

When a film scene doesn´t turn out the way it should, or as great as it could - there's a Take Two.
A retake; a let's-do-it-over-until-we-get-it-right-take.  That's what the media industry needs to as far as diversity and gender equality is concerned.

Take Two empowers individuals and businesses within the media and communications industries to create more gender equal and diverse workplaces, as well as more equal and representative productions, whether it is film, advertising, PR, the news media or other means of communications. We offer:

EDUCATION - LECTURES, WORKSHOPS AND MENTORING

NETWORK FOR COLLABORATION

BEST PRACTICES PLATFORM

CERTIFICATION - TO ENABLE EVERYONE TO MORE EASILY FIND GENDER EQUAL CERTIFIED PARTNERS

WHY?

The film industry, TV, news media and advertising has a huge impact and responsibility when it comes to presenting and representing diverse and inspiring characters as role models. The work is often carried out in line with norms and traditions, sometimes perhaps without the awareness of what it tells the audience. But seeing that the world has changed with new expectations, a new awareness and not least a new, strong and well-educated/informed female population representing a strong ”she-economy”, we all need to review and reflect over our responsibility and work.

It is a question of equality and well as of profitability - if we cannot resonate with major target groups in a relevant way, we will not succeed.

 

WHAT?

A platform to enable a more responsible take on the media industry - through education, collaboration, inspiring best practices and certification.

HOW?

We are currently available for lectures and workshops, as well as mentoring and coaching for leadership teams.
In the near future, we will also be presenting digital e-learning materials and checklists.

 

The goal is to provide a number of tools available online and IRL to facilitate every step of a production for more representative, equal and inspiring productions in film, TV, news media and advertising.

We are also working on a Certification process, in order for media professionals to better be able to find the best partners to collaborate with.

Lastly, we are a global platform and network for sharing best practices, good examples, resources and connections - we hope that you will join us!
Both organizations and individuals can join!

IT’S TIME FOR #TAKETWO.

 


This is us:


TakeTwo was founded in 2017 by Viktoria Saxby, Gender Equality expert and Christina Knight, Creative Director and author. 
Our backgrounds are within gender equality and diversity consultancy as well as within the communications industry.
By merging our competence and in all over 50 years' of experience, we are able to offer structural, long-lasting change to benefit everyone involved, including consumers and audiences. This is where you´ll find us!

Or, here: 
Viktoria Saxby, viktoria.saxby@taketwo.world, +46 766 10 45 00
Christina Knight, christina.knight@taketwo.world, +46 765 26 28 22  

Viktoria Saxby & Christina Knight, Founders of TakeTwo

Viktoria Saxby is a Communications & Gender Expert specializing in gender equality, masculinities, human rights and international relations. 

She has 20 yrs experience in working with gender, and has for the past 10 yrs created global campaigns and exhibits for multilateral organisations.

Viktoria also has a background as a Political Advisor, working for legislative reforms for gender equality, including laws against sexism in advertising. 

She also conducts leadership trainings for a wide variety of clients - ranging from Swedish and international Armed Forces, Police departments and politicians to  law firms and media companies within the private sector.

While at university, Viktoria worked in the film- and commercial industries in Los Angeles for 9 years. Having worked on around 750 “Hollywood” commercial sets - she also has lots of personal experience from ”the inside” of the industry (film & advertising).

Viktoria is the founder of hopecomms.com

Her motto is "It always seems impossible - until it's done!"

Christina Knight is a Creative Director and author. She has 32 years' experience of the advertising and communications industry, first as a Copywriter and  since 2004, as a Creative Director. She has extensive experience of both Swedish and international clients and has won several awards for her creativity, both within film, print, direct media, PR and digital.

Christina also has extensive experience of working to change the norms and structures of advertising and the ad industry as such. Her book 'Mad Women - A Herstory of Advertising" has gained worldwide recognition and she lectures around the world, advocating gender equality and diversity to create better workplaces in the industry, more relevant and profitable communication for brands as well as for consumers. 

Christina is a frequent lecturer worldwide and a teacher at the Berghs School of Communication where she has lectured regularly since the mid-90's.

Christina is the founder of uknight.se

Her motto is "No guts, no glory."



TAKE TWO IS LIVE AND ALIVE AND KICKING!

TakeTwo launched successfully and with a great audience present, at the Stockholm Feminist Film Festival on February 23rd. 

The Stockholm Feminist Film Festival is an annual event held in Stockholm and TakeTwo was launched in conjunction with a panel debate including the leading voices of film and TV in Sweden:

Anna Serner, CEO at The Swedish Film Instiute

Anna Croneman; SvT Drama

Patrik Andersson; Producer at B-Reel Films

Åsa Riton; Director at Camp David/Ridely Scott Associates/Black Dog  

Michael Porseryd; SF Studio.
The debate was moderated by TakeTwo's Christina Knight.

 

In Swedish: Uppropet #TystnadTagning har synliggjort hur ojämställda strukturer tar sig uttryck i allt ifrån sexuella trakasserier till produktionsbudgetar och löner inom filmbranschen. Skillnaden i lön mellan kvinnor och män är runt 15% och de senaste sex åren har män som grupp fått dubbelt så stor produktionsbudget som kvinnor – 1.1 miljarder kronor jämfört med 603 miljoner kronor.

Hur ser SFI, SVT och film- och TV-producenter på siffrorna? Och hur jobbar vi för en jämställd finansiering och representation?