HopeComms conducted research on the history connected to issues directly linked to Estrid’s products and brand - such as the pink tax and the history of grooming/hair removal and gender equality. With this research and history as the central focal point, HopeComms then developed tailor-made materials for Estrid’s internal training materials for their gender equality and DEIB work for all staff members. HopeComms also advised Estrid on its branding, including inclusive communications for its advertising and marketing campaigns.