B-Reel

After a thorough review of both the internal organizational structure and current DEIB work, as well as of B-reels internal and external communications and media content - a tailor-made workshop material was produced by HopeComms for each company, target group, and geographical area.
One workshop was then held for all team members, including management at the B-Reel and B-Reel Films office in Stockholm.



After this initial training, HopeComms was commissioned to travel to both New York and Los Angeles offices to hold DEIB training/workshops, including unconscious bias workshops, with a focus on creating a manageable and practical action plan for the offices' DEIB work moving forward.

B-Reel wrote the following article Creative Agencies can be catalysts for change if only they choose to be on the platform Medium in connection with our work together.