Welcome to HopeComms

This is what we can help you with:

  • Lectures & training on successful DEI, Diversity, Equity & Inclusion work
  • Leadership training: Modern leadership? = Inclusive leadership
  • Inclusive communications
  • Research, analysis & mainstreaming
  • Communications & advocacy: Campaigns, exhibits & CSR 
  • Inclusive organizational development - for a thriving work place

 Hela hemsidan på svenska här
(Lectures in Swedish, English, Spanish & French)

Contact: viktoria.saxby@hopecomms.com 


Gender Equality & Diversity work that works

Lectures, Workshops & Change projects for real and lasting results:




You want help with concrete and practical change work that achieves goals and brings real and lasting change.


We have 25 years of experience in gender equality and diversity work from a variety of industries, both in Sweden and internationally.

Today, we help companies, governments and organizations succeed in achieving gender equality goals - leading to an improved work environment, operational efficiency, increased innovation, creativity, productivity, and profitability. Equality today is a business critical branding issue.



Examples of popular lectures & workshops:


1. Equality, Diversity & Profitability


- Practical tools for equal opportunities, that increase productivity, innovation and profitability

- Identify the specific "wins" and profits for your core business and core operations

- How to succeed in gender equal and diverse communications


2. Equal Opportunities & Work Environment - #BeyondMeToo

- What demands for change has #MeToo brought about?

- How to create an inclusive and safe workplace for everyone, increase well-being and productivity, and reduce sick leave and staff turnover

- Get the tools that handle and prevent harassment and workplace problems


3. Gender equality and branding

- Attract & retain the very best talent

- Reach new customers, partners and markets

- Gender equality and diversity as CSR - communicate your brand

- How to use gender equality in your content – operations, services & products


4. Equal Opportunity & Leadership

- How to start a Gender Coach Program

- Unconscious biases are expensive

- Effective recruitment and management teams

Example of Change Mgmt project:
1. Workplace survey (anonymous): Where are we now? 
2. Analysis, with leadership 
3. Lecture, training or workshop with entire team

4. Workshop with leadership - setting goals and formulating a concrete action plan

(5. Assistance & guidance during gender mainstreaming implementation. Follow up. Renewed goals & action plan.) 

Naturally, we custom-make all training specifically for your industry and target audience. We look forward to hearing from you

Our Clients:

Why work with gender equality, masculinities and diversity?

Achieving diversity and gender equality are leadership issues as they maximize your organization´s full potential. 
Gender equality is not about being politically correct, but about doing things better. 

Truly understanding gender equality and masculinities means understanding that no one needs to lose, but everyone stands to win - individuals, organizations, companies and nations.
Gender equality is not a zero-sum game as it increases profitability and economic growth. Simply put, the pie gets bigger.

Nor is this something you do on the side “when the important things are done". It is the exact opposite - we work on gender equality & diversity so that everything that is important will get doneThey ARE part of 
the solutions.

We´ll be happy to help you on your way. 



"I first became aware of Viktoria´s amazing work by watching a slide show she had put together to engage men in support of gender equality.
I was so impressed with its creativity, its flair and its technical competence that I asked to use it as the opening slide show for an international conference held in New York City.
She combines technical acuity, political clarity and such a brilliant visual sense. I can´t wait to work with her again!"
Michael Kimmel, PhD, Founder and Executive Director of 
The Center for the Study of Men and Masculinities at Stony Brook University. 

Gary Barker, CEO of Promundo Global at UN Women´s #HeForShe conference
Gary Barker, CEO of Promundo Global at UN Women´s #HeForShe conference

“Viktoria was one of the first persons to bring a positive approach to engaging men and boys in gender equality. 

In partnership with Promundo, she organized creative and impactful photo and information exhibits at numerous high-level events at the World Bank, UNFPA, UNICEF and other international events related to gender equality – exhibits that always brought tremendous added-value.

She is proficient at various types of communications, from curating and creating global, social advocacy information campaigns to creating web content and social media content and films - and in achieving interest from the editorial press. 


She is good at building networks and creating cooperation among diverse teams, locally and globally, and is skilled at building brands and brand value. She shows the ability to communicate with high cultural sensitivity and has experience in various fields, including with NGO´s, multilateral and bilateral organizations, the private and public sectors, as well as research and international policy development.

She has expertise in creating visionary material that is solution-oriented rather than problem-focused and thinks outside-the-box, always presenting new ideas for communication that increase the target group’s willingness to take in new information.
I recommend her highly and without reservations.”

Gary Barker, PhD, Founder and CEO, Promundo


Petter Flink, CIO, AG Advokat
Petter Flink, CIO, AG Advokat

“Viktoria Saxbys kombination av bred erfarenhet och kunskap i jämställdhets-/mångfaldsfrågor och hennes förmåga att sätta in byråns mångfaldsarbete i detta bredare perspektiv var mycket värdefullt för vårt mångfaldsarbete.

Viktoria är förutom oerhört kunnig i frågorna dessutom mycket lyhörd och satte sig snabbt in i våra lite mer branschspecifika frågeställningar och behov." 

Petter Flink, CEO, DueCompliance


"If you are up for the challenge of getting work done
and not just talk - contact Viktoria"

Matilda Lidström Dougnac, 
Gender equality and Diversity strategist to the Swedish Armed Forces


"I would warmly recommend anyone who wants to work with gender equality and diversity,
gender equality mainstreaming, (destructive) masculinities, and/or the
Women, Peace & Security agenda to contact Ms. Viktoria Saxby as an expert.


My experiences of having worked together with Viktoria through the Swedish Armed Forces (and through UN Women Sweden) has given me the opportunity to get to know a very competent gender specialist, but also a strong, humble and kind person, who for example without hesitating and with a smile on her face will stay up late in order to perfect a message for a certain target group. This small and very real example is meant to give you a glimpse of who you could be working with.


Furthermore, Viktoria has the ability to explain comples, and for some, provocative issues in a relaxed manner without ever losing the seriousness of the matter of gender equality. She knows that behavioural development and change can be triggered by touching people´s emotions. She is, without losing sight of the academic and theoretical background, open to adding artistic elements such as photography as a starting point for dialogue (for example in her previous work together with MenEngage.)


Her work as a Gender Coach within the Gender Coach Program - a training program in gender equality and resolution 1325 for the highest leadership of Swedish agencies working with security issues (i.e. the Swedish Armed Forces, the Swedish Police Authority, and the Swedish Defence University) - has been of great value as a Swedish contribution to the Women, Peace and Security agenda.


One last piece of endorsement would be that Viktoria, for many years before it has been more widely discussed as a way forward for gender equality, has recognized the immensely important role that men play in order to further gender equality.


So if you are up for the challenge of getting work done and not just talk, please contact Viktoria. 
You won't regret it and you will feel extremely safe in her competent, smiling and quick-moving presence!
Matilda Lidström Dougnac, Gender equality and Diversity strategist to the Swedish Armed Forces

"Föreläsningarna om maskulinitetsnormer engagerade både män och kvinnor och fungerade som en alternativ och mycket effektiv ingång till fördjupade och konstruktiva samtal om jämställdhetsintegrering."
Martin Norsell, prorektor på Försvarshögskolan, professor i militärteknik 

"The lectures on masculinities engaged both men and women and served as an alternative and highly efficient gateway to more in-depth and constructive discussions on gender mainstreaming."
Martin Norsell, Pro-Vice-Chancellor at The Swedish Defence University and Professor in Military Technology

The secret of change is to focus all your energy not on fighting the old
- but on building the new.
/ Socrates 470-399 BCE